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Article: How to resell a jewel with Colombian emeralds?


How to resell a jewel with Colombian emeralds?

The jewelry industry has long been a symbol of elegance and luxury, and the emeralds, with its dazzling green colour and rich and mysterious history, occupy a prominent place in this world.

Reviving a jewel with emeralds can be an exciting and potentially lucrative company, but it also requires a deep understanding of gems, the market and sales strategies.

In this article, we will explore the key steps and considerations for successfully reselling an emerald jewel, from jewel evaluation to proper market selection and effective marketing techniques.

Step by step to resell your jewel with emeralds

Emeralds are a variety of beryl known for their distinctive green color. Assessing an emerald involves taking into account its color, clarity, cutting and weight in carats. The emeralds of exceptional quality have a deep green and saturated color, with good clarity that allows light to pass through the gem without obstructions. The cut is also essential to maximize the brightness and beauty of the emerald. By understanding these factors, you can determine the approximate value of the jewel you plan to resell.

  • Evaluation of the Jewel

Before reselling a jewel with emeralds, it is essential to have a professional evaluation of the piece. Consulting a certified gemologist will provide you with an accurate assessment of the quality of emeralds and precious materials in the jewel, such as gold or platinum. This valuation will be a starting point for setting a fair and attractive resale price for potential buyers.

  • Market research

Market research is essential to identify the right target audience and understand the current demand for emerald jewelry. Research current trends in jewelry and consumer preferences. In addition, study auctions, antiques stores, jewelry fairs and online platforms where you can put the jewel for sale. This research will help you decide where and how to market your jewel with emeralds.

  • Determination of the price

Setting the right price for the jewel is a balance between getting fair value for the piece and attracting interested buyers. Consider the quality of emeralds, the unique design of the jewelry, the brand (if applicable) and the prices of similar items in the current market. It is important not to overestimate or underestimate the price, as both ends can drive away buyers.

  • Marketing and Promotion

Effective marketing is crucial to attracting potential buyers. It uses a combination of online and offline strategies. It creates an attractive ad that uncovers the unique features of the jewel, such as its design, history and quality of emeralds. Use high-resolution images that show the jewel from different angles. Posts on e-commerce platforms, social networks and websites specializing in jewelry.

  • Authenticity and Certification

Providing authenticity and certification testing is essential to building trust among buyers. If the jewel has gemology certificates, make sure you include them in the description. Buyers will be more willing to consider buying if they are sure they are getting a genuine and quality product.

  • Negotiation and Transaction

When buyers show interest, you'll be in a trading position. Be flexible and open to discussing terms, such as price and payment. Always keep a clear and transparent communication to avoid misunderstandings. Use secure payment and delivery methods to ensure a secure transaction.

How to know if the jewel has Colombian emerald

Determining whether an emerald is of Colombian origin can be a complex process and requires certain specialized knowledge and tools. Colombian emeralds are known to be some of the most valuable and coveted in the world due to their intense color and high quality. Here are some guidelines that could help you identify if an emerald is Colombian:

  1. Color and tone: Colombian emeralds are famous for their intense and saturated green color. Look for a deep, bright green color on the stone. Often, Colombian emeralds have a blue-green hue that distinguishes them.
  2. Clarity: Colombian emeralds tend to be more included (containing more internal inclusions) compared to emeralds elsewhere. This may be a sign of authenticity, but make sure the inclusions are not too visible and do not negatively affect the beauty of the stone.
  3. Origin and certificates: If possible, apply for a certificate of authenticity and origin issued by a recognized entity, such as an independent glutological laboratory. Certificates should indicate the origin of the emerald, and a reliable certificate could help support its authenticity.
  4. Seller's trajectory: Buy your emeralds to reliable and renowned sellers, preferably in renowned establishments or through jewelry that can demonstrate the authenticity and origin of the stone.
  5. Specific characteristics: Colombian emeralds often have certain characteristics, such as gas inclusion, known as the garden, and a distinctive brightness. These features can help experts identify their origin.
  6. Price: High-quality Colombian emeralds tend to have a higher price due to their reputation and rarity. However, the price alone is not a guarantee of authenticity.

Paula A. Bonilla 

Social communicator and journalist from Sergio Arboleda University in Colombia. She is also a jeweler and is passionate about constantly learning about precious gems and national high jewelry.

Currently, she is working for one of Bogotá's most important jewelry stores, Emerald by Love. This jewelry store has over 40 years of experience and has 2 physical branches in the capital city of Colombia, located in the city center.

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