Emerald By Love

1990

Expanding Beyond Colombia

The company expanded its presence into international markets under the name Herarca, founded by brothers Hernando and Arcadio Morales. During this period, the family played an active role in introducing Colombian emeralds to Asian markets, particularly Japan and the rapidly growing Chinese industry.

2000

Becoming a Trusted Industry Partner

The company became a leading supplier of Colombian emeralds and a wholesale partner to jewelry stores throughout Colombia. As tourism in Colombia expanded and international visitors increased, demand for authentic Colombian emeralds continued to grow.

2010

A Growing International Presence

Opening of stores in Bogotá, Colombia, along with the establishment of offices in the United States, allowing customers to purchase directly and access Colombian emeralds through a more convenient international presence.

2020

Transformation & New Opportunities

Following the pandemic, the business expanded through the creation of a multi-trading emerald and minerals company. This allowed customers, investors, and wholesalers to export and trade Colombian emeralds directly through our showroom and export services offices. During this period, new branches were opened and the business underwent a major digital transformation.

Today

Continuing the Emerald Legacy

We are proud to be among the pioneers of the Colombian emerald trade, recognized as a trusted brand built on transparency, expertise, and long-term relationships. Our mission is to help clients acquire exceptional Colombian emeralds for investment, collection, and fine jewelry purposes while maintaining the highest standards of luxury, craftsmanship, and customer service.