How to Find a Trustworthy Place to Buy Emeralds in Bogotá

If you're planning a trip to Colombia, chances are that buying an authentic emerald as a souvenir is already on your wish list. And for good reason: Colombian emeralds are globally renowned for their quality, color, and unmatched beauty. However, finding the right place to buy one can be challenging if you're not well-informed.

Many travelers rely on tour agencies or local guides to take them emerald shopping. While this might seem like a safe option, in practice, many of these intermediaries charge high commissions that end up inflating the price of the gem.

That’s why we recommend doing your own research, checking online reviews and testimonials, and ensuring the place has a good reputation before making a purchase. To help you choose the ideal place to find your emeralds, we suggest reading this article.

Bogotá: The Emerald Capital

Bogotá is undoubtedly the epicenter of emeralds in Colombia. The city not only hosts the largest number of merchants specializing in these precious stones, but you can also find emeralds of the same quality as those from Emerald By Love.

However, this concentration of commerce also means you’ll find everything — from high-end jewelry stores to informal street vendors who may not offer the best guarantees. That’s why knowing where to buy emeralds in Bogotá is key to having a safe, transparent experience — and most importantly, to getting a piece of true value.

Tips for Choosing Where to Buy Emeralds in Bogotá

• Do your research in advance: Before arriving in Bogotá, take time to search online for places that specialize in emeralds, such as Emerald By Love. Travel blogs, forums, and social media are great sources of honest recommendations.

• Check reviews and testimonials: Read feedback from other travelers on platforms like Google, TripAdvisor, or Yelp. Other buyers’ experiences will give you a clear idea of the quality of service and products.

• Avoid middlemen: While a tour guide might seem helpful, they often drive up the cost through hidden commissions. It’s better to visit places on your own or let the staff know you arrived independently.

• Verify certifications: A trustworthy place should provide certificates of authenticity issued by recognized gemological laboratories. Never accept uncertified stones.

• Ask about the origin: A transparent seller will share information about the mine where the emerald was sourced, as well as specific characteristics like color tone and clarity.

• Observe customer service: A good place stands out for its patience, personalized attention, and willingness to educate you about the stone — not just to make a sale. At Emerald By Love, we pride ourselves on our customer service.

• Ask about custom design options: Some places offer personalized designs, which is a good sign they work with in-house workshops and have real expertise in jewelry making.

• Prefer specialized jewelry stores: In Bogotá, there are shops dedicated exclusively to emeralds, where the level of knowledge and professionalism is usually higher than in general jewelry stores.

• Be wary of offers that seem too good to be true: If a price seems suspiciously low, it’s probably not a high-quality emerald — or not a real one at all. Quality and authenticity come at a price.

Emerald By Love: The Best Place to Find Emeralds in Bogotá

If you're looking for a safe, transparent, and authentic buying experience, Emerald By Love is your best option in Bogotá. With years of experience in the market and a strong focus on educating and guiding the buyer, Emerald By Love gives you direct access to high-quality emeralds — with no intermediaries or hidden costs.

Each piece at Emerald By Love is carefully selected and comes with its corresponding certificate of authenticity, ensuring that you take home a genuine emerald of real value.

In addition, their team of experts is committed to making your purchase an enriching experience, guiding you through every step — from choosing the stone to the final design of your jewelry. If you want to buy emeralds in Bogotá with the confidence that you’re in the best hands, don’t think twice: Emerald By Love is your ideal destination.

Paula A. Bonilla
Social communicator and journalist from Sergio Arboleda University in Colombia. She is also a jeweler and deeply passionate about constantly learning more about precious gems and high-end national jewelry.
She currently works for one of Bogotá’s most prestigious jewelry stores, Emerald By Love, which has over 40 years of experience and two physical locations in the Colombian capital, both located in the city center.