Emerald by Love at the Great Muzo Auction 2025
The Colombian emerald industry has long been a pillar of the national economy, standing out for the quality and beauty of the emeralds produced in the country. Events like the Great Muzo Emerald Auction 2025 continue to reinforce Colombia’s position as the world leader in the production and trade of these gems.
At Emerald by Love, we couldn't miss this event. That’s why we took part in the first edition of the auction, which took place in Muzo, Boyacá, on March 20 and 21, 2025, with nearly 240 buyers in attendance. Here’s a look at what the auction was about and our role in it.
What is an emerald auction?
An emerald auction is an event where these precious stones are presented and sold to the highest bidder. These auctions allow buyers and sellers to establish fair prices based on the quality, rarity, and demand for the gems.
Various industry players participate in these auctions, from artisanal miners to major companies, as well as both national and international buyers.
The Great Muzo Auction 2025
The Great Muzo Emerald Auction 2025, held on March 20 and 21, marked a milestone in Colombia’s emerald industry. Organized by the National Mining Agency (ANM) in collaboration with the Ministry of Mines and Energy, Fedesmeraldas, the Boyacá Governor’s Office, and APRECOL, the event brought together 240 registered buyers and various companies from the sector, including Emerald by Love.
The auction not only strengthened the formal and transparent trade of emeralds but also boosted the sector, promoting a more competitive market in the region.
Emerald by Love’s role in the event
Emerald by Love played a key role in the Great Muzo Auction 2025, participating as one of the offering companies. Our mission, beyond admiring the great variety of emeralds, was to establish connections and promote Colombian emeralds in the global market.
Through events like these, Emerald by Love will continue its mission of positioning Colombian emeralds at the highest level and further enhancing the worldwide reputation these gems enjoy today.
FOTOGRAFÍA TOMADA: ExpoEsmeraldas
Paula A. Bonilla
Social communicator and journalist from Sergio Arboleda University in Colombia. She is also a jeweler with a passion for continuously learning about precious gems and high-end jewelry.
She currently works for one of Bogotá’s most important jewelry stores, Emerald by Love. With over 40 years of experience, the jewelry house has two physical locations in Colombia’s capital, both in the city center.
